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Government Leader home > March 2005 issue



Chief of Chiefs: The Emerging Need for a COO

By Richard W. Walker

Another story on Chief of Chiefs is OMB’s Clay Johnson: A COO by any name can get the job done.

Piece by piece, the government has created CXOs to drive reform. But the need to collaborate raises the question, who will make sure the pieces fit together?

All across the government, “chief ” titles are turning up nearly as fast as agencies can print the nameplates.

Think of a management discipline and you’re likely to find a chief you-name-it officer in charge. Chief acquisition officer. Chief financial officer. Chief human capital officer. Chief information officer. Chief knowledge officer. Chief security offi- cer. The list grows.

They’ve become known, for short, as CXOs, or sometimes C-level executives. Their roles, however, are changing. The mandate to improve performance within their operating areas is giving way to new demands to collaborate across functions— to become, in management parlance, transformational leaders.

“The biggest change is the role and function of the CHCO as compared to the historical role and function of the CFO, the CIO or the chief acquisition officer.” —Comptroller general David Walker
The CXO evolution in turn is breeding demands for yet another chief, a chief operating officer, to oversee the CXOs and keep them focused on reform. It’s an idea that has gained support, along with some qualified criticism, but which hasn’t taken hold yet at many agencies.

“It’s like the stagecoach driver who has six stronghorses,” said Roger Baker, vice president and general manager of civil solutions for General Dynamics Corp.’s network systems unit and a former Commerce Department CIO.

“It takes somebody to keep them all pulling in the same direction. The COO has to make sure the team is focused on the right things,” Baker said. “And what the COO needs is a great CIO, a great CFO, a great chief human capital officer. If you can make people who are individually great in their jobs all work together as a team, then the organization is going places.”

To date, that hasn’t happened, said Jonathan Bruel, a senior fellow at the IBM Center for the Business of Government in Washington.

“In terms of overall mission-related transformation, all these chiefs collectively have not been able to muster that kind of continuity and attention,” he said. “They’ve done a nice job within their sphere, but collectively they’re not all together.”

In 2001, when Bruel was at the Office of Management and Budget, he drafted a memo to the heads of executive departments and agencies ordering them to establish COOs, the equivalent of deputy secretaries, expressly to oversee the administration’s government reform efforts.

Who’s your COO?
None of the executive agencies has a designated COO. Whether other officials, such as deputy secretaries, perform that function is part of the debate, as are other aspects such as whether a COO appointment should have a fixed term.

(The Government Printing Office, a congressional agency, has created a corporatestyle management structure, to good effect. See story, Page 20. )

Meanwhile, the changing roles of the CXOs reflects an effort to fine-tune accountability and concentrate critical management areas under succinctly descriptive titles.

But a title isn’t enough. For comptroller general David Walker it’s a matter of substance over form.

“It’s fine to be able to name the chief of something in order to affix responsibility and accountability for critical management operations, but doing so in and of itself will not get the job done,” said Walker, head of the Government Accountability Office. “More substantive changes are necessary in order achieve success in the transformation effort.”

The operative word is transformation.

Upper-echelon managers must be more than expert in their own disciplines; they have to assume leadership roles to meet the objectives of the President’s Management Agenda.

“Their roles are more significant than they’ve ever been,” said Clay Johnson III, OMB deputy director for management. (See interview, next page.)

CXO involvement in government reform initiatives isn’t new. Chief financial officers and chief information officers, for example, have been on the front lines of government reform efforts since the early 1990s.

More recently, the PMA has added chief human capital and chief acquisition officers to the mix. The PMA’s prescription for transformation neatly touches all four upper-level CXOs, encompassing major initiatives in the strategic management of personnel, competitive sourcing, financial performance, e-government, and the integration of budget and performance.

Their respective roles have been evolving for the past 15 years.

CFOs were first on the scene. The Chief Financial Officers Act of 1990 established senior-level CFO positions at 24 executive agencies, required annual financial audits and set expectations for modern systems to support integrated management of budget, accounting and program information.

The act also created the position of deputy director for management at OMB with the intention of focusing greater attention on management reform in the executive branch.

Thus, with the stroke of a pen, the CFO Act turned the former accounting drudge into an agency executive with clout.

“The first appointments were usually a re- flagging of somebody who was already on board,” Bruel said. “The former finance guy was relabeled CFO. It wasn’t until the second or third appointment that you started to get people of more competence, stature, breadth and presence.”

CFOs became the big gorillas on the reform management front, especially as more agencies embarked on business systems modernization projects.

But that began to change after the Clinger- Cohen Act of 1996 required agencies to appoint CIOs.

Lawmakers’ objective
“I would argue that in passing the CIO act, [Congress and the Clinton administration] thought they were providing a change management leader,” said Bruel, who was a senior adviser to the deputy director for management at the time.

Mark Forman, who helped write Clinger- Cohen when he worked for former Sen. William Roth (R-Del.) on the Senate Governmental Affairs Committee, agreed.

“We wanted somebody who understood how to take advantage of IT and modernization, and not just automate business processes,” said Forman, former associate director of IT and e-government at OMB and now executive vice president for Cassatt Corp. of Menlo Park, Calif.

In the late 1990s, the looming year 2000 computing crisis, which required agencies to race to renovate mission-critical systems, and the proliferation of e-government and other IT projects across government turned the leadership spotlight from CFOs to CIOs.

“Everyone started to look to the CIOs for leadership on change,” said Bruel. “The CFOs felt that someone else was getting the nod first for questions and influence.”

Added Baker: “The CIOs’ influence greatly accelerated in that time frame. The CFOs had more than they could handle. There’s no way a CFO can get a good, programwide view of a multimillion-dollar IT budget along with everything else the CFO does.

“The CIOs added more horsepower to the team and started doing things that the CFO might have had responsibility for when there wasn’t somebody else there to do it.”

Baker isn’t so sure that the CFO role diminished as the CIOs rose. “It just allowed the CFOs to focus on what they’re good at—the budget and how well the dollars are spent— and let the CIOs focus on the IT and program side of things.”

But CIOs can’t simply be IT directors, Forman said. “They really have to be business transformation leaders. In government, and in any information-intensive organization as well, IT is the fundamental underpinning of modern management practice,” he said. “So the CIO has to be at the table when there’s a transformation issue.”

Forman, in effect the government’s chief CIO during his OMB tenure, further buttressed the concept of CIO as visionary in 2002, when he hired a chief technology officer to be his deputy.

“I needed to focus on business transformation issues,” he said. “We didn’t have the technology knowledge that we needed at OMB, so I hired a deputy who was much more of a technologist.”

But CIOs, other observers say, can’t drive the transformation train alone.

“Any transformation involves people, process and technology. You’ve got to address all three of them,” said David McClure, research director for the global public sector group at Gartner Inc. of Stamford, Conn.

“I think the shortcoming for the CIO assuming solo responsibility is that they don’t own the processes and they don’t own the people,” said McClure, who was director for IT management issues at GAO until August 2002 and, until recently, vice president of the Council for Excellence in Government in Washington.

Bruel thinks CIOs could soon begin to feel some crowding at the transformation table, just as the CFOs did.

“They are no longer feeling like the No. 1 kid on the block,” he said. “They are worried that the CHCOs may be the popular new kid.”

Critical factor
Indeed, he may have a point. GAO’s Walker sees the human capital chiefs as big players in government reform.

“I believe the people strategy is probably the single most important element [in] a successful transformation effort,” he said. “All of these [CXOs] are important, but the biggest change is the role and function of the CHCO as compared to the historical role and function of the CFO, the CIO or the chief acquisition officer.”

“Those have always been important functions, and their roles have been pretty well de- fined over the years,” he said. “While they’ve evolved to become more important over time, probably the biggest change is in conjunction with the CHCO.”

Congress created the CHCO title in the Homeland Security Act of 2002, intending to place CHCOs squarely in the leadership ranks and dramatically elevate the importance of personnel policy.

“When the CHCO designation was created, it was a recognition that the whole nature of the people dimension needed to be changed,” Walker said. “It recognized that human capital policies and strategies needed to be an integral part of strategic planning and the government transformation effort.”

With its new standing, the CHCO position requires high-level skills, he said.

New skills on tap
“In some cases, you might have a person who was performing human resources or personnel type activities. That person may not have the right type of skills and abilities to effectively perform at the CHCO level,” Walker said.

“Success in the transformational effort involves things like strategic planning and organizational alignment and being able to link institutional unit and individual performance- measurement reward systems with desired outcomes,” he said.

Procurement officers got their own boost in status from Congress when the Services Acquisition Reform Act, passed as part of the fiscal 2004 Defense authorization bill, mandated the Chief Acquisition Officers Council, which replaced the Federal Acquisition Council.

Furthermore, the council’s chairman is Johnson, the government’s top management offi- cial. The idea was to put the CAO Council on a plane with the other CXO councils, OMB offi- cials said.

And the acquisition chiefs must be critical partners on the transformation front, Walker said. “The CAO is dealing with more than typical contracting and procurement issues.”

In fact, all four of the high-level CXOs have to be critical partners in transformation.

“The fact of the matter is that all of these players need to work together as partners to help transform how government does business,” Walker said.

The fundamental question has become, who is really in charge?

“There is a danger in having [CXOs] siloed into their various areas of responsibility,” he said. “All [the CXOs] need to work together as partners and you need a point person who is responsible and accountable for the strategy and integrating the activities of a variety of key players.”

Which leads back to the need for a chief operating officer—even if it involves merely changing a title on the door.

“We have COOs in some capacity in some of the agencies now,” McClure said. “They may not be titled that way, but many times the deputy secretary serves in that capacity.”

At some agencies, the deputy secretary can handle the role of point person on reform, Walker said.

But at other agencies, “the job is just too big and too complex, and it’s not realistic to expect the deputy secretary to do it,” he said.

The Defense Department is a case in point, Walker said. It needs a specifically titled COO or chief management officer to take charge.

“At DOD you don’t have a single person who is responsible, accountable and focused on a day-to-day basis on making business transformation a reality,” he said.

Term limit
Walker is pushing the notion of term appointments, ideally for seven years, of COOs at agencies where business transformation efforts are in danger of languishing.

A seven-year COO position would have to be legislated by Congress and would require Senate confirmation.

Walker—who is in the sixth year of a 15-year term as comptroller general—realizes that there are risks involved in such appointments.

At DOD, “you’ve got a lot of good people there who could see this as the potential diminution of their own control and authority,” he said.

Other observers noted further possible hurdles for term COOs.

“Walker’s preference is for someone with expertise and tenure who can provide consistency of attention to these issues. By default, that takes you into the career category,” Bruel said. “But if you want someone with real juice who sits at the table, then you need someone who is a political official.”

But a potential pitfall for a political appointee is that each is vulnerable to shifts in power and the whims of the cabinet secretary— which could disrupt the continuity of leadership provided by a term COO.

Another continuity disrupter is the lengthy appointment process.

“It takes forever,” John Kamensky, senior research fellow at the IBM Center for the Business of Government, pointed out.

“A political appointment that is confirmed by the Senate takes about a year,” said Kamensky, a government reform expert who spent eight years as deputy director of Vice President Gore’s National Partnership for Reinventing Government. “You’re not just losing the continuity of one person over a period of time, but you have a year’s gap in continuity.”

Another concern is that appointment of long-term COOs may ultimately have an effect opposite the one intended, McClure said.

“The longer the [COOs] are tenured, the more they may be removed from the real business of the organization and become totally focused on process compliance and controls,” he said. “The person might lose perspective on mission, priorities and outcomes.”

Whatever the possible pitfalls, the trend is favoring the eventual rise of COOs in government. “I think it’s a natural evolution,” Forman said.

Another story on Chief of Chiefs is OMB’s Clay Johnson: A COO by any name can get the job done.







This Issue
Chief of Chiefs: OMB’s Clay Johnson: A COO by any name can get the job done

Dynamic Type

The New Pay Scale

Pay-for-performance myth busters

Chief of Chiefs: The Emerging Need for a COO


Shoulder
Evolution of the CXOs
1990
THE CHIEF FINANCIAL OFFICERS ACT establishes senior-level CFO positions at 24 executive agencies, sets new financial requirements and creates the deputy director for management post at OMB to oversee management reform. CFOs become the lead agents for change.

1996
THE CLINGER-COHEN ACT requires agencies to name CIOs. The IT chiefs gain clout with the proliferation of the Web, the rise of e-government and the focus on the year 2000 computing crisis.

2002
THE HOMELAND SECURITY ACT creates the CHCO job at DHS, underscoring the increasing importance to transformation of personnel issue. In the next phases of government transformation, some say, the personnel chiefs could be the most important leaders.

2004
THE SERVICES ACQUISITION REFORM ACT creates the Chief Acquisition Officers Council—to replace the Federal Acquisition Council—putting CAOs on a level with financial, information and human capital officers.



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